Adidas NEO Label – Go Squad
In 2011, Adam was approached to voice a promotional audio piece for Adidas and their NEO label. The NEO label is a representation of youth for Adidas and captures energy and a passion for life. The Go Squad is Adidas’ choice of relevant celebrities that represent the brand. As of 2012, these include Selena Gomez and Justin Bieber. Adam recorded the promotional piece in his London-based studio and added effects to give a rougher feel, along with music to suit the style. This piece of audio was shown to audiences around the world as Adidas promoted its NEO label.